Why This Matters

Client preparation is one important project factor. Provider planning, estimation, communication, design quality, development quality, and testing also affect schedule and budget.

Good inputs give the team a more accurate factual and visual foundation, which can reduce avoidable rework.

1. Logo and Brand Assets

Provide the highest-quality approved logo files available. Vector formats such as AI, EPS, or SVG are useful for flexible sizing, while a high-resolution PNG may also be appropriate.

Also helpful if you have them:

  • Your brand colors (hex codes if you know them)
  • Any fonts associated with your brand
  • Examples of marketing materials you already use and like

If you do not have a professional logo yet, say so upfront. A good designer will account for it in the project rather than building a site around a placeholder that needs to be replaced later.

2. Real Photos of Your Work

Relevant real photos can show the team, equipment, process, and completed work in a way generic stock images cannot. Their value still depends on quality, permission, relevance, and placement.

Start with accurate notes: Explain what you do, who you serve, what is verifiably different, where you work, and how customers contact you. The writer or designer can help shape approved facts into clear copy.

Useful photos may include:

  • Several completed projects, including fair before-and-after pairs when possible
  • Your team at work or in approved branded clothing
  • A photo of your vehicle or equipment if relevant
  • Clear images shot in good light, whether by a photographer or a capable team member

3. Complete Business Information

Your designer needs the factual foundation of your business to build accurate, credible pages. Gather this before the project starts:

  • Business name (exact legal name)
  • Phone number and email address
  • Public business address when customers can visit, or accurate service-area details
  • Real service coverage and any practical limits
  • Hours of operation
  • License number(s) and state
  • Approved insurance language and any limitations on how it may be presented
  • Years in business
  • Any certifications or manufacturer credentials

4. Content and Copy Bullets

You do not need to write finished prose. Accurate bullet points can give the content team a reliable starting point.

For each service you offer, jot down:

  • What the service includes
  • Who it is for
  • What makes your version of it different or better
  • Any relevant pricing or process information you want customers to know

Also provide a few approved facts about the business, including its history, ownership, team, service approach, and verified differentiators. These can inform the About page.

5. Examples of Sites You Like

General requests such as "make it professional and modern" are subjective. A few specific references can give the designer more concrete visual direction.

The references do not need to come from your industry. Identify the exact elements you like, such as a header, color approach, typography, navigation pattern, or service layout. References improve communication but do not guarantee fewer revisions.