"We've got a Facebook page, do we really need a website?" Yes, and not because everyone has one. Facebook page vs. website for a small business isn't an either-or. They're two different tools with different strengths and different landlords.

The Facebook objection

A page is familiar, quick to set up, and fine for updates and talking to customers. A website does a different job: it organizes your services, your proof, and your contact paths on a domain you own. This isn't an argument against Facebook. The two channels just depend on different things.

What Facebook does well

Facebook has real strengths for a local business. It's good for:

  • Staying in front of customers who already follow you
  • Posting photos of last week's job and this month's promotion
  • Collecting reviews from people who'd rather use Facebook than Google
  • Running paid ads to a targeted local audience

It keeps existing relationships warm and sometimes introduces you to someone new. Whether it brings in booked work is a question for your numbers. Track reach, inquiries, and jobs that started there.

Reach is whatever Facebook decides it is

Facebook chooses who sees each post. Organic reach moves with your content, engagement, audience habits, timing, and whatever the platform changed recently.

Open your page insights: Look at real reach, clicks, messages, calls, and bookings from your posts. A generic organic-reach percentage isn't about your page.

Boosting a post widens the audience; judge it like any ad, by cost and qualified work. Unpaid posts still reach followers and sometimes non-followers, so don't write off organic reach as zero either.

To be fair: a page on your website doesn't rank by itself, doesn't reach every searcher, and isn't free to run. It just fails in ways you can see and fix.

You don't own the page

Facebook owns the platform, the distribution, the features, and the enforcement process. Keep your owner access current, and keep copies of important content and customer information where the rules allow.

Spread the risk: A page can be restricted under platform rules. A website on your own domain gives you more control. It still depends on hosting, domain registration, software, security, and the law, but those are yours to manage.

Rules and features change. Keep your business facts, job photos, and original content in systems you can reach without Facebook's permission. A website cuts your dependence on one platform, but it also needs maintenance, backups, and secure account ownership. No channel has zero upkeep.

What a website does instead

A website does things a Facebook page was never designed for:

  • Service pages built for comparison, so someone weighing up landscapers sees exactly what you offer and where
  • Control over the layout: the navigation, the proof, the forms, and how the brand comes across
  • Measurement you can act on: search, campaigns, calls, and form submissions

Keep the page if you can keep it current. Build the site. Then compare qualified inquiries and booked jobs from each instead of assuming one wins. If posting is the part that keeps slipping, our social media management handles the feed while the website does the hiring. The longer case: why home service businesses need a website.